Selling Your Home


Our Proven Selling Process

At Shoreline Realty, we are firm believers in the saying, "If it isn't broken, don't fix it". For over 20 years, our brokerage has followed the fundamental steps below to sell our clients' homes for more money and in a shorter period of time. Although the implementation of our methodology has adapted to remain at the cusp of our digital-first era, our principles remain the same - proven & effective.


We are data-driven home selling strategists. Every house is unique and so should your selling strategy. Before we take action on any marketing material, we consult with clients on market comparables, industry trends and marketing tactics which best suit your home.


Once the strategy is established, we then take action on the necessary steps to get your home prepared for market. At minimum, this includes staging, professional photography, virtual tour and video marketing.


Once the foundation tasks are completed, we bring your home to market. We target traditional marketing, out-of-home marketing, digital marketing and public relations to ensure your home gets maximum exposure.

Timing and adaptability is everything. We can take you from blueprint to implementation in less than a week.

Replicate results. Not work.

Our approach to every home selling strategy is unique but there are a few key elements which are implemented into every strategy. We have outlined our five fundamental building blocks which will lead to the successful sale of your home.


Blueprint & Strategizing

We approach the sale of your home with a carefully calculated, data-driven approach to ensure you're set up for success. By outlining our sales strategy, we're able to manage realistic expectations, prepare appropriate marketing material and determine the optimal path to follow for a successful sale.


Photography & Videography

People formulate a first impression within one-tenth of a second. Most of the time, this is based off visual cues. Your home is no different. We take professional photography and capture 4k footage of your home. Real estate listings with photos & video are 403% more likely to receive inquiries compared to those with only photos.



We target all marketing channels to ensure your property gets the most exposure possible. We don't just upload your listing to the local real estate listing system and call it done. Whether it's social media, out-of-home, digital or a form of public relations, we take all possible measures to get your home seen.


Reporting, Feedback & Measurement

While your listing is active on the market, we track key performance indicators (KPIs) to monitor how your listing is performing. We compile the information and report back to you on a regular basis to keep you updated on performance and showing feedback. By the time an offer comes in, you'll be fully educated to make an informed decision.


Our Team

Without our team, none of this would be possible. With over 20 years of real estate industry knowledge, we are able to provide you with the best guidance when it comes to selling your home.

I was shocked at the level of detail and effort the team at Shoreline Realty has put into the sale of my home. I had my expectations set but those were completely blown out of the water and surpassed by a mile. From beginning to end I knew exactly what was happening and why it was happening. No other real estate brokerage I've interviewed or dealt with has incorporated data, marketing and real estate sales quite like Shoreline Realty has.

— Karen S.


Let's begin by building your home selling blueprint. This is a free, no obligation discovery meeting where we'll learn more about you, your goals and the home you're trying to sell.